NorthStar Bets, an Ontario sports betting site, has become one of the first sports betting sites in Canada to incorporate new artificial intelligence technologies into their betting offerings. The Canadian-owned sportsbook has partnered with Epoxy.ai to provide unique insights to NorthStar Bets players, which the company says will help bettors find the games and bets they want to wager on.
The new AI sports betting feature is in its beta phase, but it is currently available to all NorthStar Bets players.
Article Highlights:
- Northstar Bets will use Epoxy.ai’s AI and Machine Language personalization software to help players identify the best bets for them.
- NorthStar Bets’ AI-inspired bets can be found in the new “Trending For You” section of the sportsbook.
- Sports betting industry experts expect AI to radically change the way everyday players, professionals, and sports betting agencies operate.
Machine Language personalization software behind new sports betting feature
Epoxy.ai is an American technology company focused on bringing artificial intelligence into the world of sports. The company has netted numerous partnerships with sports betting sites and sports media companies in the US. Epoxy.ai’s deal with NorthStar Bets is the company’s first foray into the Canadian igaming market.
Northstar Bets will specifically use Epoxy.ai’s AI and Machine Language personalization software to help players identify the best bets for them. According to NorthStar Bets, Epoxy.ai’s technology will be used to learn “customer betting patterns and preferences to create increasingly individualised ‘best fit’ betting options.”
The company goes on to further explain that “The AI tool sifts through vast amounts of data to give insights that help bettors effortlessly discover high-quality bets that align with their preferences.”
Northstar Bets also emphasised that the more a customer bets, the better the AI sports betting tool will be able to help them. “The more a customer uses the NorthStar Bets platform, the more effectively the AI can offer relevant betting options that save time and simplify the betting process,” said the company in a statement.
AI bets in new “trending for you” section
If you are a NorthStar Bets player looking to try out the sportsbook’s new AI sports betting feature, the company has made it very easy for you to do so. NorthStar Bets’ AI-inspired bets can be found in the new “Trending For You” section of the sportsbook.
In this section, you will find bets specifically tailored to you by Epoxy.ai’s pattern recognition software. NorthStar Bets describes the contents of this new section as your “personalized betting options”
At time of writing, the NorthStar Bets new AI sports betting feature is just in its beta. Practically speaking, this means you might occasionally get some odd suggestions in your “Trending For You” section. Otherwise, the feature is fully functional and available to all NorthStar Bets players. The new AI sports betting feature will suggest to you single bets, parlays, and same-game parlays.
AI sports betting a growing industry
AI has found its way into virtually every industry in the world to varying levels of success. To put it bluntly, AI’s presence in certain sectors feels gimmicky and out of place. This is not the case with the sports betting industry.
Sports betting industry experts expect AI to radically change the way everyday players, professionals, and sports betting agencies operate. The kind of AI services offered by Epoxy.ai and used by NorthStar Bets are a great example of how AI will be used in the sports betting industry.
New, high-powered AI programs can recognize trends and patterns millions of times faster than a regular sports bettor. In the case of NorthStar Bets, this technology is being used to help players identify bets that they might be interested in throwing a few dollars at. In other cases, AI can be used to identify high value bets where punters can get the most bang for their buck.
Julian Miller is a Canadian writer and an avid sports fan. He has years of experience in the iGaming industry, having started writing while completing his university studies in Montreal, Quebec. In 2022, he graduated, and has since been working full-time in the iGaming space. He has a particular fondness for the English Premier League — though he also has plenty of experience covering football, basketball, and other sports.