Bet99, one of the many new legal sports betting sites in Ontario, has partnered with Canadian company GeoComply to provide geolocation services to the sportsbook for its Ontario site. The Province of Ontario’s strict igaming licensing regime requires sports betting sites and online casinos in Ontario to actually verify that their players are located in Ontario.
GeoComply, a digital security and geolocation services company based in Vancouver B.C., is quickly becoming one of the leading providers of geolocation services to online sportsbooks in Ontario.
- Ontario requires all igaming operators to use geolocation services to verify the location of their players.
- GeoComply’s No-Download Browser Solution was specifically designed to address Ontario’s geolocation requirements.
- GeoComply also provides data tracking and market analysis services.
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Geolocation a hurdle for some Ontario betting sites
Canada legalised sports betting federally back in 2021. The bill that legalised sports betting left the day-to-day regulation of sports betting up to the provinces. However, not all provinces have been willing to accept private sector sports betting sites. At time of writing, Ontario is the only province with a legal, licensing regime for private sector sportsbooks and online casinos.
As a part of its strict licensing regime, Ontario requires all igaming operators, including online sportsbooks, to use geolocation services to verify the location of their players. This ensures that players outside of the province cannot play at Ontario sportsbooks and online casinos. Sites also often use Know Your Customer identity verification to achieve this same goal.
Most online casinos already have their own geolocation services, but many have proved not sufficient enough to comply with Ontario’s regulations. By partnering with GeoComply, a Canadian company who is very familiar with the Ontario sports betting market, Bet99 is basically guaranteeing that they remain in compliance with Ontario’s licensing regime and geolocation rules.
GeoComply geolocation services tailored to Ontario market
GeoComply is one of many companies diving headfirst into Canada’s new legal sports betting market. Instead of offering casino games or sports bets in Canada, the British Columbian company has decided to specifically tailor geolocation services to emerging igaming markets in Canada. GeoComply’s No-Download Browser Solution is an example of this.
GeoComply’s No-Download Browser Solution was specifically designed to address Ontario’s geolocation requirements. As you might have guessed by the name, GeoComply’s No-Download Browser Solution does not require players to download outside software. Other companies do require this and ask players to go through a tedious process of entering their information and/or verifying their identity in order to verify their location.
The No-Download Browser Solution program seamlessly works in the background, allowing players at online casinos and sportsbooks in Ontario to play and bet without having to jump over any additional hurdles. BET99’s Chief Technology Officer Paul Nyzuk emphasised how important this is to Bet99 in his comments regarding the new partnership. “Our priority is ensuring the best player experience while achieving the highest standards in compliance,” said Nyzuk.
GeoComply also had glowing words to say of their new partnership. ““We are thrilled that BET99 has adopted our new technology, which makes geolocation compliance easier than ever for players and easier than ever for BET99 to integrate, helping to keep them compliant, profitable, and safe,” said GeoComply Senior Vice President Lindsay Slader.
GeoComply provides more than geolocation services
GeoComply prides itself as being the best geolocation services company in Canada, but it is so much more than that. The Vancouver-based tech company also provides data tracking and market analysis services.
Handling geolocation services gives GeoComply unique insights into a sports betting site’s player base, betting trends, and more. GeoComply uses these insights to extrapolate out larger market trends that could be invaluable to its customers.
In addition to Bet99, GeoComply is also partnered with BetMGM, DraftKings, and FanDuel. These companies are some of the biggest and best sports betting sites in Ontario who each handle millions of dollars of bets every year. With these partners, GeoComply likely has one of the most comprehensive betting databases in all of Canada.
Julian Miller is a Canadian writer and an avid sports fan. He has years of experience in the iGaming industry, having started writing while completing his university studies in Montreal, Quebec. In 2022, he graduated, and has since been working full-time in the iGaming space. He has a particular fondness for the English Premier League — though he also has plenty of experience covering football, basketball, and other sports.